OnlineMedEd Social Media

OnlineMedEd is a global medical education company dedicated to helping learners master medical knowledge, enabling them to excel on their exams and in practice. I took over the management of OnlineMedEd's organic social media in January 2023. My initial steps included conducting a competitor audit, a self-audit, and developing a comprehensive strategy. Initially, I managed a contractor who created and published the posts, but over time, I assumed full responsibility for both creating and publishing the content.

Overall Strategy

Educational Post Examples

Encouraging Post Examples

Entertaining Post Examples

Thought Leadership Post Examples

Promotional Post Examples

People-Focused Post Examples

While managing a contractor to create and publish posts, I found Asana to be the most effective tool for organizing, planning, and coordinating handoffs.

When I took on the full responsibility of creating and publishing all the posts myself, I switched to using Later for scheduling and management.

January 2023 - June 2024 | Company: OnlineMedEd

This work was created during my employment at OnlineMedEd and, as such, belongs to OnlineMedEd.