National Organization for Women

NOW, or the National Organization for Women, is the largest grassroots feminist group in the US. Through this campaign, I want to show that NOW creates rapid, modern-day change by standing shoulder–to–shoulder with the brave activists who came before such as Betty Friedan, Pauli Murray, and Shirley Chisholm. The logo conveys immediacy through the use of the bold typeface and exclamation mark, while the graphic elements merge imagery from the past and present to create a cohesive narrative history.

Photo Credits: Markus Spiske, Heather Mount, Maria Oswalt, Sacha Verheij, Delia Giandeini, Dulcey Lima, Lucas Lenzi, Luis Quintero, Renate Vanaga, Zacke Feller, Benjamin Clapp, Warren K. Leffler, Bettman Corbis, Vincent J. Graas, Marcia Cohen, the National Organization for Women, the Feminist Majority Foundation, and the Smithsonian Institution.

This is a non-commercial student project. No photos are my own.

Fall 2019 - Spring 2020 | Art Direction: Douglas May & Stephen Zhang