To learn more about the research that went into this project, click here.
Spring 2019 | Art Director: Karen Dorff
American Girl
American Girl is a doll company that has been around for over 30 years creating dolls, accessories, and books to inspire young girls to become courageous and compassionate young women. This line of cake mixes, frostings, and sprinkles is an expansion of American Girl’s already-profitable market. The main goals of this project were to extend the brand, enable the packaging to stand out through fun illustrations, and continue American Girl’s tradition of building up young girls through encouraging messages woven throughout.